Monday 22 April 2013

We Won !

Last Saturday, we heard news that productions by Airforce have won, for the third year in a row, another Vox award.

'Hornby', produced for our client Spirit FM won the 'Best Retail Radio Commercial' category in the 2013 Vox Awards.

Other Airforce productions Celebrate Without Drama's 'Dizzy Lizzy' produced for our client Wessex FM was also nominated in the 'Best Public Service' category, Travel Dorset's 'Sharing to Work' produced again for Wessex FM was a finalist in the 'Best Music' category and Tanya Rich for her performance in 'Dizzy Lizzy' was  nominated in the 'Best Female Voiceover' category. In all, we received more finalist nominations than any other entrant.

We broke the news to our client today, and everyone is delighted.

'Hornby' was one in a series of 3 commercials created for The Engine Shed, a massive store in Sussex specialising in Model Railways, Scalextric, Airfix models and much more besides.

Airforce was called in by Spririt FM to bring a new dynamic to the Engine Shed's radio advertising. Their previous commercials were 'what you would expect from a model shop'. Our task was to 'bring alive' the store in a more contemporary manner and introduce it to those outside the model-making and train set community.

We devised the theme 'lose yourself in the Engine Shed'. This line not only gives an indication of the scale of the store, but tells the audience that the goods they sell are so lifelike, you'll actually feel you're there on the rail rack, in an aeroplane or in a racing car. Each of the 3 radio commercials we produced featured a child 'losing themselves' when playing with model railways, cars or planes.

You can hear all 3 radio adverts, including the award-winning 'Hornby' here.

John Calvert



Friday 12 April 2013

We're onto a winner ?

The Vox Awards are back.

And we're proud to say, 4 productions by Airforce are nominated for prizes. In fact, we have more nominations than any other entrant.

The Engine Shed's 'Hornby' produced for our client Spirit FM features in the 'Best Retail' category, Celebrate Without Drama's 'Dizzy Lizzy' produced for out client Wessex FM features in the 'Best Public Service' category, Travel Dorset's 'Sharing to Work' produced again for Wessex FM features in the 'Best Music' category and Tanya Rich for her performance in 'Dizzy Lizzy' has been nominated in the 'Best Female Voiceover' category.

Last year, Airforce won the the 'Best Retail' category. The year before, our productions won the 'Best Male Voiceover' and 'Best Female Voiceover' categories, so in 2013, we'd really like to win the hat trick.

To win a Vox Award, our entries need votes. And lots of them !  The voting process is mildly convoluted, but if you have a spare five minutes, visit this website. And follow the process. They will ask you for your phone number, but it is not used for any dubious purposes.

Voting closes on the 18th, so we would really appreciate your help !

Many thanks.

John
Airforce