Friday 17 July 2009

We're doing it for the kids...

Airforce has been hitting the news quite a bit. And in both cases, it's because we've hooked up with schools to get involved in some worthy projects.

First up: Ian Axton, owner of the radio station Andover Sound asked us to get involved with an initiative called 'Andover Vision'.

School pupils were asked to come up with a multi-media advertising campaign to encourage folks to not litter the streets. A cinema ad, press ad, bus back and radio commercial were all to produced by local schools under the supervision of mentors.

Airforce was asked to mentor the radio advert production.

After a talk to the pupils, they came back with a demo ad. Considering they had never done anything like this before, the demo was pretty good !

From there, we set out to record the ad . Everything was written, voiced and recorded by the pupils at Harrow Way Community School. My job was to 'tidy up' things in the recording and post production and turn it into a nice neat package.

Here's an article from the local paper...



Another project we're working on is something extremely exciting. Airforce is currently in the process of creating a radio commercial that contains more individual speaking voices than any other radio ad on the planet !

Currently, there is no set record. But our aim is to set the benchmark for others to follow.

We're working with Tanbridge House School in Horsham. The finished radio commercial will be for the school itself, with the all the voices provided by the pupils. The epic 90 second script has been co-written by pupil Tristan Smith aged 13 and 2 Airforce writers.

We are currently in the process of recording the pupils at the school. So far, we've recorded about 100 different pupils individually reading the script. Once I think we've got enough, we'll be editing all the reads to create a rado ad that features dozens and dozens and dozens of INDIVIDUAL speaking voices.

To get as many voices in the ad as possible, some words will be split into individual syllables; Therefore allowing more voices to appear. I am dreading the day when I will have to fire up Pro Tools and start this long, laborious editing process !!

When the ad is complete (probably late summer), the paid-for ad will be broadcast on Mercury FM in Crawley.

The attempt has generated loads of publicity for the school (and for Airforce !). Countless newspaper articles, web presence, even a radio interview so far. And this is BEFORE the ad has been made !

Here's a clipping from one of the many articles published...



John Calvert
July 17, 2009
Find our website at www.airforce.co.uk

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